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Privacy Policy

Last updated: August 12, 2026

Strong by Sarah is a one-to-one coaching business. To coach you, we ask for personal information — including information about your health, your training and your body — and we use it to work with you. We do not sell your personal information for money. Our website advertising never carries your health information, photographs or anything you write to us, and we explain in section 6 exactly what it does carry. Separately, we may ask whether we can share your results, photographs, video or story in our marketing — that is always your choice and we only do it if you agree. This page explains what we collect, why, and the choices you have.

1. Who we are

This site and our coaching services are provided by Strong Sarah Fitness LLC, a New York limited liability company trading as Strong by Sarah.

If you have any question about this policy or about your information, contact us at admin@strong-by-sarah.com and we will respond.

2. Who this policy applies to

2.1 Who this policy covers

This policy applies to visitors to our websites, to people who apply to work with us, and to our coaching clients.

If you become a client, you also sign a coaching agreement and waiver, and our Terms and Conditions apply to you. This policy describes our privacy practices; it does not change those documents, and where they deal with the same subject they govern the commercial relationship between us.

2.2 Who sees your information

We think you should understand this before you decide to share anything with us.

Coaching at Strong by Sarah is delivered by a team. That team includes Sarah and other coaches, some of whom work with us as independent contractors rather than as employees, and it may change over time. The coach or coaches responsible for you will read what you send us, including your written answers, your health and wellbeing information and any photographs you provide. Sarah, as the person responsible for the business and for coaching quality, may also see it.

Beyond your own coaching team, our personnel, contractors and the providers we engage may access your information where it is reasonably necessary for a purpose described in this policy — for example to set up and maintain your records, to answer a question or handle a request, to run, secure, support, test and troubleshoot the systems we use, to administer billing and accounts, to review and improve the quality of our coaching, our products and our clients' experience, to train and supervise our coaches, and to meet our legal and professional obligations.

We ask those who act for us to handle your information appropriately and to use it only in connection with our services, and we limit access to what is reasonably needed for the task in hand. We do not otherwise disclose what you send us outside the circumstances described in section 7.

3. Information we collect

3.1 Information you give us

You give us information in many different ways, and coaching is not confined to this website. As well as our forms, you may give us information through a coaching or training app or other platform we use to deliver our services, in messages, by email, on calls, in documents, spreadsheets, screenshots or exports from other apps and services you use, in photographs and video, and in conversation with your coach. However it reaches us, and in whatever format, we treat it under this policy, and your coaching team may use it in the ordinary course of providing the services you have engaged us for.

Depending on how you interact with us, the information may include:

  • Contact and basic details, such as your name, email address, your Instagram or other social or messaging handle, and your phone number if you give it to us.
  • Information about you, such as your age or date of birth, height and weight.
  • Health and wellbeing information — described separately in section 4 below.
  • Photographs and video you send us, including progress photographs.
  • Food and nutrition information, which may include screenshots or exports from apps and services you use.
  • Training, activity and progress information, such as the sessions and workouts you log, the weights, repetitions, times or distances you record, how you rate a session, your body measurements, and anything else you track as part of your programme — whether you record it in an app, send it to us, or tell your coach.
  • Anything you write or say to us, including free-text answers in our forms, your check-in notes, and your messages, emails and app comments.

This list describes the kinds of information we collect rather than every possible item, because what a client shares varies from person to person and changes over the course of their coaching.

Our application and check-in forms save your answers as you go, so if you begin a form and do not finish it, we may still hold what you had entered.

Where we deliver coaching through an app or platform operated by another company, that company will hold the information you put into it under its own terms and privacy policy as well as under any agreement with us.

3.2 Information we generate

As we work with you we generate information about you, such as trends across your check-ins, patterns in how you are progressing, and our own coaching notes and judgements. This includes recordings, transcripts, notes and summaries of calls and consultations — see section 12, which explains how we handle recording. We also record which version of our website or pricing you were shown, and how you responded to it, because we test different versions to see which works better.

3.3 Information collected automatically

When you use our websites we collect information about that use, which may include the pages you view, how you interact with them, which videos you watch and how much of them, and technical information such as your device type, browser, IP address and the approximate location it suggests. We also place an identifier on your device so that we can recognise return visits and count visitors accurately.

Where we deliver coaching through an app or other platform, we may also receive information about your use of it, such as when you last logged in and what you have completed.

If we send marketing emails in future, we may measure whether they are opened and whether links in them are clicked.

4. Health and wellbeing information

4.1 What this covers

Coaching does not work without this information, so we ask for it, and we treat it as the most sensitive information we hold.

It may include your menstrual and hormonal status, injuries and physical limitations, supplements you take and their doses, your history with food and eating (including any history of disordered eating), your sleep, energy, mood and digestive symptoms, results of any laboratory or blood testing you arrange through us, and photographs of your body. It also frequently reaches us through free text — people tend to mention an injury or a concern in passing when answering something else — and it may come to us through any of the channels described in section 3, including an app, a message or a conversation with your coach. We treat it the same way wherever it appears and however it reaches us.

4.2 We are not a healthcare provider

We do not provide medical advice, diagnosis or treatment, and we are not a covered entity or business associate under HIPAA, so HIPAA does not apply to the information we hold. You are advised to consult a qualified healthcare professional before beginning any diet or exercise programme.

4.3 Your consent

By providing health and wellbeing information to us, you consent to our collecting and using it for the purpose of providing coaching to you, and for the closely related purposes of responding to your messages, arranging, holding and keeping a record of your calls, keeping proper records of our work with you, reviewing and improving the quality of our coaching and training and supervising our coaches, keeping our service secure, and meeting our legal obligations or dealing with legal claims. We do not use it to target advertising at you. The one other thing we may do with it is ask your permission to feature it in our marketing, as described below — and that only ever happens if you say yes.

You can withdraw your consent at any time by contacting us — but please understand two things: we cannot continue to coach you without it, so withdrawing consent will normally mean ending the coaching relationship; and withdrawal applies going forward, so it cannot undo work or communications that have already happened.

4.4 Our website tracking never carries this information

The advertising and analytics tools on our website never send your check-in answers, health disclosures, laboratory results, photographs, or anything you have written to us. What they do send is limited to the fact that something happened on our site — for example that a page was viewed, part of a video was watched, an application was submitted, a call was booked or a purchase was made — together with identifiers used to match it to an account. Section 6 explains this in full.

4.5 Marketing, testimonials and before-and-after photographs

Sharing real results is part of how we grow, so we may ask whether we can use your photographs, a video, a written testimonial, your results or your story in our marketing — including on social media, in our advertising, on our website or in emails.

We will always ask you first, we will make clear what we are asking to use and roughly where it would appear, and we will only do it if you agree. You do not have to, it does not affect your coaching in any way, and you can change your mind and ask us to stop using it — although once something has been published or shared we may not be able to remove every copy of it, particularly where other people have shared it on.

Beyond that, we use your photographs and health information to coach you, and we do not publish them.

4.6 Deleting photographs

You can ask us to delete your photographs at any time.

5. Why we use your information

We generally use personal information to:

  • provide, deliver and personalise coaching, and otherwise perform the services you have engaged us for, including reviewing what you record or send us, adjusting your programme and giving you feedback;
  • respond to applications, enquiries and messages;
  • arrange and hold calls and consultations, and keep a record of them, including recordings, transcripts, notes and summaries (see section 12);
  • keep proper records of our work with you, review and improve the quality of our coaching, our products and our clients' experience, and train and supervise our coaches;
  • operate, administer, secure, support and improve the systems and technology we use to run the business;
  • take payment and keep financial records;
  • send you service and account messages about your coaching;
  • send you marketing or updates where you have asked for them or where we are otherwise permitted to, which you can stop at any time;
  • where you have agreed to it, feature your results, photographs, video, testimonial or story in our marketing;
  • understand how our websites and content are used, so we can improve them;
  • measure the effectiveness of our advertising;
  • keep our services secure and prevent misuse; and
  • meet our legal, tax, accounting and regulatory obligations, and establish, exercise or defend legal claims.

6. Cookies, analytics and advertising

6.1 Cookies and similar technologies

We use cookies and similar technologies on our websites for things like keeping the site working, understanding how it is used, and measuring our advertising. Some of these are set by us and some by the providers we use.

6.2 Advertising measurement

We advertise on Meta platforms (Facebook and Instagram). To understand whether that advertising works, we use Meta's measurement tools. This means two things you should know:

  • Some cookies used for this purpose are set on our own domain, even though the information is used for Meta advertising measurement.
  • We also send event information to Meta from our own servers, rather than only from your browser. This can happen after you have left our website — for example when a call you booked is confirmed.

What we send includes a scrambled ("hashed") form of details such as your email address, name, phone number and general location, together with your IP address and browser information, so that Meta can recognise the event as yours. Where you have purchased coaching it includes the amount. It never includes health or wellbeing information, your photographs, or anything you have written to us.

This is about the automatic tracking on our website. It is separate from the marketing described in section 4, where we may ask your permission to feature your results or photographs — that only happens if you agree.

Information used for advertising measurement can be connected to an identifiable person.

We keep detailed information about which videos you watch, and how much of them, in our own systems. Where you watch a meaningful amount of a video, we may also report that to Meta as an event, along with which video it was — but not any of the detailed viewing information behind it.

6.3 Your choices

Website analytics and advertising measurement are on by default on our sites. You have several ways to opt out:

  • We honour Global Privacy Control. If your browser or a browser extension sends a GPC signal, we stop advertising-measurement tracking, including information sent to Meta from your browser. There are things it does not stop: our own first-party analytics, such as which pages you view and which videos you watch; and events that happen later or away from the website — for example when a call you booked is confirmed — which our systems may still report as a conversion. If you want those stopped as well, email us and we will do it.
  • You can manage or block cookies through your browser settings, and most browsers also let you send a GPC or similar signal.
  • Your device and the advertising platforms offer their own advertising controls, which operate independently of us.
  • You can contact us at admin@strong-by-sarah.com and ask us to opt you out entirely, and we will action it.

Opting out does not affect your ability to use the site or to work with us. Please note that these controls are generally stored in the browser you are using, so they may not carry across to a different browser or device. We also set a long-lived identifier on your device so we can recognise return visits; clearing your cookies and site data ends that.

Some of this activity may be considered "sharing" for cross-context behavioural advertising, or "targeted advertising", under some state privacy laws. The opt-out described above is how you exercise your right to stop it.

7. Who we share information with

We do not sell your personal information for money.

We share information with others only as described here:

  • Our coaches, personnel and contractors, including coaches who work with us as independent contractors, on the basis described in section 2.
  • Service providers who help us run the business — for example hosting and cloud infrastructure, the systems we keep client records in, scheduling and electronic signature tools, video calling, tools that record, transcribe, summarise or analyse calls and other information, and email delivery. We engage them to provide their service to us, and their handling of information is governed by their own terms and privacy policies as well as by any agreement with us. We cannot control their systems.
  • Payment processing — payments are taken through a third-party payment provider on its own systems. We do not process or store your full card details.
  • Laboratory and testing providers, where you arrange testing through us.
  • Advertising and analytics platforms, for the purposes and on the terms described in section 6. The information our website tracking sends them never includes health or wellbeing information, your photographs or anything you have written to us.
  • Our marketing audience, where you have agreed to us featuring your results, photographs, video, testimonial or story — see section 4. Where we publish something on social media or in advertising, the platform hosting it will hold it too, and other people may see and share it.
  • Professional advisers, such as accountants and lawyers, where needed.
  • Authorities and others where the law requires it, or where we need to establish, exercise or defend legal claims, or to protect the rights, safety or property of any person.
  • A buyer or successor, if the business or part of it is sold, transferred or reorganised.

8. Where information is held

We are a United States business and your information is primarily processed in the United States. Some of the providers we use may process information in other countries. Where that happens, we take reasonable steps to ensure it remains protected to a standard consistent with this policy.

9. How long we keep information

9.1 Our approach

We keep personal information for as long as we need it for the purposes described in this policy — generally, for as long as you are a client and for a reasonable period afterwards — and for longer where we are required to keep it by law, or where we may need it to establish, exercise or defend a legal claim.

9.2 Asking us to delete information

You can ask us to delete your information, including your photographs, at any time — during your coaching or after it has ended — and we will, unless the law requires us to keep it or we need it in connection with a legal claim.

9.3 Progress photographs

We do not keep progress photographs indefinitely. When your coaching ends we keep them no longer than we need them, and you can ask us to delete them at any point.

When we delete information, copies may remain in our backups for a period before they are overwritten in the normal course.

10. How we protect information

We take reasonable steps to protect personal information. These include limiting access to those who need it, using established cloud infrastructure providers, protecting information in transit and where it is stored, and keeping credentials in a managed secrets system.

No system is completely secure, and sending personal information over the internet always carries some risk. If a security incident affecting your personal information occurs, we will notify you and any regulator where we are required to do so.

11. Your rights and choices

11.1 Rights we offer everyone

Wherever you live, you can ask us to:

  • tell you what personal information we hold about you and why;
  • give you a copy of it, including after your coaching has ended;
  • correct it if it is wrong;
  • delete it;
  • stop sending you marketing; and
  • stop analytics and advertising tracking (see section 6).

Contact admin@strong-by-sarah.com to make a request. We may need to verify your identity first, and we will not treat you differently for making a request. We aim to respond promptly and within the time any applicable law requires.

11.2 Wherever you live in the United States

We are a small business, and many US state privacy laws only apply to companies above a certain size. Rather than work out which of them cover you, we extend the rights in this section to everyone who asks, whether or not a particular law requires us to.

If you are in California, that includes the rights the California Consumer Privacy Act describes: the categories of personal information we collect, the purposes we collect them for, and the categories of third parties we disclose them to are set out in sections 3, 5, 6 and 7. You may use an authorised agent to make a request on your behalf, and we will not treat you differently for making one.

We do not sell your personal information for money. As explained in section 6, some of our advertising measurement may count as "sharing" for cross-context behavioural advertising or as "targeted advertising" under some state laws, and you can opt out of it at any time using the choices in that section. You can also ask us to limit our use of sensitive information about you, which we will do to the extent we can while still coaching you.

Some states give particular protection to consumer health data. Whatever state you are in, the commitments in section 4 apply to you.

11.3 If you are in the United Kingdom or the European Economic Area

We serve a predominantly United States market, but where UK or EU data protection law applies to you, you have additional rights — including to object to or restrict certain processing, to data portability, and to complain to your local data protection authority. Where we rely on your consent, you may withdraw it as described in section 4. Please contact us and we will deal with your request.

12. Technology, recordings, automation and AI

12.1 How we use technology

We rely on software and other technology to deliver coaching, to communicate with clients, to keep and organise our records, to understand and improve what we offer, and to run and administer the business. Some of that software uses automation, machine learning or artificial intelligence. We expect the tools we use to change over time as better ones become available, and we adopt them where we believe they help us serve clients well or operate properly. This section describes that in general terms rather than listing particular products, which would quickly go out of date.

12.2 Recording and transcription of calls

Calls, video calls and consultations — including coaching calls and calls about working with us — are commonly recorded and transcribed, and we keep those recordings, transcripts, notes and summaries as part of our records of the coaching relationship. We use them for purposes such as reminding ourselves what was discussed, following up on what you asked for, preparing and adjusting your programme, keeping accurate records, training and supervising our coaches, improving the quality of our service, and dealing with questions, disputes or legal claims.

Where a call is being recorded we aim to make that apparent, for example through a notice or indicator in the tool being used, or by telling you. If you do not want to be recorded, tell us. Please understand that recording is part of how we work, so we may not be able to provide the service, or the same service, without it, and we will discuss with you what is possible.

12.3 Where automation and AI are used

Automated and AI-based tools may be used across our activities, including producing or improving transcripts, notes, summaries and translations; searching and organising our records; drafting and handling communications; preparing coaching materials and content; analysing information to understand how our service and business are performing; and general administration.

Our website also does some things automatically. As noted in section 3, our software decides which version of a page or which pricing you are shown, so that we can test which works better.

12.4 A person remains responsible

We do not use software by itself to make decisions about you that produce legal effects or have similarly significant consequences for you. Whether we work with you, what your coaching involves and the advice we give you involve a person, and a person remains responsible for anything that affects you.

12.5 Third-party tools

Much of this technology is provided by other companies. How they handle information is governed by their own terms and privacy policies as well as by any agreement with us. We select providers we consider appropriate for the purpose, but we do not operate their systems and we cannot guarantee or control how any third-party provider uses, retains, discloses or processes information once it reaches them, including whether it may be used to develop or improve their own services. If you have concerns about our use of such tools in connection with your coaching, tell us and we will discuss what is possible.

13. Children

Our services are for adults aged 18 and over, and we do not market them to children. Our application form does not accept applicants under 18.

We do not knowingly collect personal information from anyone under 18. If you believe someone under 18 has given us information, contact us at admin@strong-by-sarah.com and we will delete it.

14. Changes to this policy

We may update this policy from time to time, and the version published here is the current one. When we update it we will change the "last updated" date at the top. Please check this page from time to time so that you are aware of the current version.

15. Contact us

Strong Sarah Fitness LLC admin@strong-by-sarah.com